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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup asan organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, "The Lean Startup" offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever."

'Custom Lettering of the 40s & 50s' is a celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Each a unique one-off, custom hand-drawn lettering had a stylistic freedom and creative energy unfettered The Lean Startup free download pdf by traditional typographic rules and regulations. This unique publication collects over 4,500 examples of custom lettering - from urgent rough block capitals to sophisticated looping copperplate scripts, elegant fashion brush scripts and dynamic illustrative sans serifs, the extraordinary range of graphic styles is as exciting as it is stylistically diverse. 'Custom Lettering of the 40s & 50s' is an essential handbook for typographers, graphic designers, art directors, design students, and, of course, retro culture fans, lettering aficionados and printed ephemera collectors.

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Author: Eric Ries
Number of Pages: 304 pages
Published Date: 15 Oct 2011
Publisher: Random House USA Inc
Publication Country: New York, United States
Language: English
ISBN: 9780307887894
Download Link: Click Here
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I am Not I
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